Husqvarna is one of the best-known names in lawn care, and its mower business is increasingly shaped by robotics, electrification, and shifting demand across regions. Below are the most useful Husqvarna mower stats to know right now.
husqvarna mower statistics
Robotic mower sales: recent results vs. Husqvarna’s target
Husqvarna reported robotic mower net sales of SEK 8.1bn in 2023, followed by SEK 7.2bn in 2024. The company’s stated ambition has been to reach SEK 12bn in robotic mower sales by 2026.
Where mower revenue sits inside Husqvarna’s business
Husqvarna’s mower-heavy business is primarily housed in the Husqvarna Forest & Garden Division. In 2025, that division reported net sales of SEK 27,788m, compared with SEK 11,493m for Gardena and SEK 7,177m for Construction.
Label
Bar
Value
Forest & Garden
SEK 27,788m
Gardena
SEK 11,493m
Construction
SEK 7,177m
Max = SEK 27,788m. Widths: Forest & Garden 100.00%, Gardena 41.36%, Construction 25.83%.
Robotic mower mix: where Husqvarna’s 2024 robotic sales concentrated
In Husqvarna’s 2024 results presentation, the company described its robotic mower sales mix as roughly ~70% mid-to-high end residential, ~15% entry residential, and ~15% professional.
Label
Bar
Value
Mid-to-high residential
~70%
Entry residential
~15%
Professional
~15%
Max = 70%. Widths: Mid-to-high residential 100.00%, Entry residential 21.43%, Professional 21.43%.
Product and performance highlights (mowers)
Largest robotic mower launch (2025 season): Husqvarna announced 13 new boundary wire-free robotic mower models for the 2025 season, bringing its total boundary wire-free lineup to 24 models, spanning lawns from about 600 m² to over 50,000 m².
Commercial mowing capacity (CEORA): Husqvarna’s CEORA robotic mower platform is positioned for large-area maintenance and is promoted as being able to maintain up to six acres per day (model/configuration and conditions dependent).
What’s shaping Husqvarna mower performance in 2025–2026
Regional demand split: Husqvarna has repeatedly pointed to softer consumer demand in North America, while highlighting better momentum in parts of Europe across categories including robotics.
Robotic competition pressure: The company has warned about intensified price competition in robotic mowers, including lower-priced entrants, and mix shifting toward lower-margin products.
Tariffs and currency: In its 2025 reporting, Husqvarna described material impacts from tariffs and foreign exchange movements that affected margins and pricing decisions.
Quick Husqvarna mower-related numbers to cite
Group net sales (full-year 2025): SEK 46,613m.
Forest & Garden net sales (2025): SEK 27,788m (largest division by revenue).
